Social Marketing for Fun and Profit: Monetizing Web 2.0 to generate value for your organization Sponsored by the Small Business Development Center at Farmingdale State College (http://www.farmingdale.edu/sbdc) 1. Introduction to social marketing and Web 2.0 A guide book to social marketing and Web 2.0 Karl Ufert Principal, Mitra Creative (http://www.biztech.mitracreative.com/) Brandtelling: Engage your audience with a story Arthur Germain Principal, Communication Strategy Group (http://www.gocsg.com/) 2. Living Case Study Utilizing a private micro-community for education, idea exchange, tips, techniques, and brainstorming: “CIOZone™: the First and Only ProSocialTM Network for CIOs” John McCormick Chief Content Officer, CIOZone (http://www.ciozone.com)
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