Calendar of Events

Social Marketing for Fun and Profit:

Monetizing Web 2.0 to generate value for your organization

Sponsored by the Small Business Development Center at Farmingdale State College (http://www.farmingdale.edu/sbdc)

1. Introduction to social marketing and Web 2.0

A guide book to social marketing and Web 2.0

Karl Ufert

Principal, Mitra Creative (http://www.biztech.mitracreative.com/)

Brandtelling: Engage your audience with a story

Arthur Germain

Principal, Communication Strategy Group (http://www.gocsg.com/)

2. Living Case Study

Utilizing a private micro-community for education, idea exchange, tips, techniques, and brainstorming: “CIOZone™: the First and Only ProSocial^TM Network for CIOs”

John McCormick

Chief Content Officer, CIOZone (http://www.ciozone.com)

http://www.farmingdale.edu/campuspages/Campusaffiliates/sbdc/directions.htm